As a published author well-versed in both the creative process and its struggles, Mali is our trusted consultant and development compass. With a sharp eye for usability and the writer's workflow, she helps refine the home for all writers — whether they open Robin or draft alone.

Working behind the scenes, Mali ensures every feature — from brainstorming with Robin to manual editing tools — feels intuitive and empowering. Her feedback bridges both writing philosophies so Robin's help and editorial precision stay equally excellent.

Mali helps keep Write in a Click indispensable for writers, regardless of their chosen approach to the craft.

Kohav is our External CFO—a finance leader with more than 15 years of experience guiding companies through growth, reporting, and high-stakes decisions. She brings the calm, founder-first discipline that keeps a product team free to focus on writers.

Her path includes a decade at EY (Tel Aviv Senior Manager and New York Manager), then CFO roles at companies such as Vault AI and iFOREX. She continues to partner with growing companies on finance ops, due diligence, and the kind of C-level rigor founders need without a full-time overhead.

At Write in a Click, Kohav strengthens runway planning, reporting, and fundraising readiness so the home for authors can grow on solid ground—and the team can keep shipping for writers first.

Tal is our Marketing & Brand Strategy Advisor—a strategist who helps brands speak with clarity, warmth, and a real point of view. She focuses on authentic storytelling and consumer-centric growth, not noise.

With 10+ years advising global brands and early-stage startups across EMEA, Tal has shaped go-to-market plans, brand positioning, and marketing systems that travel across markets. She also mentors marketers worldwide through ADPList and MentMe, and consults founders who need strategy they can actually run.

At Write in a Click, Tal helps sharpen the home-for-authors narrative, writer-facing messaging, and brand strategy so every word on the site—and every campaign—stays human, clear, and true to the craft.