Self-publishing isn't one tool — it's a workflow with three phases: writing the manuscript, formatting it for publishing, and distributing it to retailers. Most comparisons mix these up, creating confusion about what you actually need. We mapped each phase to the tools that handle it best, so you can see the full picture and decide where to invest.
Last updated: February 2026
Covers Phase 1 (writing) and Phase 2 (basic formatting/export). AI-assisted drafting, self-editing tools, and publishing-ready EPUB, PDF, DOCX export.
Pricing: Free during Early Access
Best for: Authors who need a complete writing and self-editing tool with publishing-ready export — the essential foundation for any self-publishing workflow
Dominant self-publishing platform for Phase 3 (distribution). Ebook and print-on-demand for the world's largest book marketplace.
Pricing: Free (takes 30-65% commission)
Best for: Every indie author needs KDP — it's the largest ebook marketplace. Use it for distribution, not writing.
Multi-retailer distribution for Phase 3. Sends your book to Apple Books, Kobo, Barnes & Noble, and more in one upload.
Pricing: Free (10% commission)
Best for: Authors who want wide distribution beyond Amazon without managing individual retailer accounts
Premium book formatting tool for Phase 2. Beautiful interior design for ebooks and print. Mac-only.
Pricing: $199-249 one-time
Best for: Mac-using authors who want beautiful interior design for print editions and are willing to pay for it
You need three things: (1) a writing tool to draft the manuscript (Write in a Click covers this, plus self-editing), (2) a formatting tool to create the final ebook and print files (Write in a Click's export handles most cases; Vellum or Atticus for premium print design), and (3) a distribution platform to publish to retailers (Amazon KDP for Amazon; Draft2Digital for everywhere else). Many authors use only steps 1 and 3.
Minimum cost: $0, if you use free tools and upload directly to KDP. Typical realistic costs: cover design ($50-300 from a professional), professional editing ($500-2,000 depending on length and type), and formatting ($0-200 depending on tools). Retailers take 30-65% of each sale. ISBN is optional for ebooks (retailers provide one free) and required for print (your own ISBN costs $125; free from Draft2Digital locks distribution).
Amazon KDP distributes only to Amazon's ecosystem (Kindle Store, Amazon print). Draft2Digital distributes to Apple Books, Kobo, Barnes & Noble, and many smaller retailers in one upload. Most indie authors use both: KDP for Amazon, Draft2Digital for wide distribution. KDP Select (which makes ebooks Amazon-exclusive) offers higher royalties but prevents wide distribution — a significant tradeoff for authors who want readers beyond Amazon.
For ebook-only publishing: no. Write in a Click and Draft2Digital both export functional, professional ebooks. For print books where interior design quality matters — especially non-fiction, premium fiction, or books with significant print sales — Vellum (Mac) or Atticus (Mac/PC) produce noticeably more beautiful interiors than basic export tools. The difference is most visible in print; less so in ebooks.
Try Write in a Click free — no credit card required. Choose AI-assisted writing or editor-only mode. Your story, your rules.